SPCM 100 Lecture 2: Module 1.1 -2

• School: CSU
• Department: Communication Studies
• Course: SPCM 100
• Professor: Kurtis L North

Document Summary

Modernization: rapid increase in new technological innovations (1860-1920) Industrialization: ability to mass produce items: machine (1700s) and electric (1800s, the assembly line, henry ford"s assembly line for automobiles (1903, transportation, gadgets, guns, construction, food, pre-packaged, assembly-line, mass (mediated) culture, make it fast, make it affordable. Urbanization: populations shifting from rural areas into cities. Immigration: 35 million people from 1815-1915, 14 million immigrants from 1900-1920, pop. 1900 = 76 million | 1920 = 105 million: migration north in post-reconstruction era, modernization. Pop culture: text: anything considered to be a subject for analysis (artifacts, movies, shows, music, music videos, books, comics, magazines, ads, movie trailers, toys, games, language, slang, sports, architecture, food, clothing, tech, websites, apps, podcasts, blogs, etc. "read" a text: try to make sense of it (through critical thinking, critical thinking = description, analysis, interpretation, evaluation, engagement Interpret what it means, and why it matters: read between the lines, text and subtext.