MKT 101 Lecture Notes - Lecture 15: Walmart, Zipcar, Overnight Delivery
24 Dec 2016
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1911: typical grocery store carried only 270 items. A walmart supercenter store carries more than 100,000 products, 30,000 of which are grocery products. Ordering, shipping, stocking, and controlling such a variety of products presents a sizable logistics challenge. Specific avenue a seller uses to make good/ service available to you for purchase. Whether directly from the seller, at retailer, online, etc. May have many participants that can perform different functions: Goods flow from the manufacturer to consumers through this pipeline. The money doesn"t go all the way up necessarily, they have agreements all along. Potential competitive advantage try to make as efficient as possible, ex: try to make it as a differential advantage, like zipcar. Up to (cid:1006)(cid:1004)% of a(cid:448)erage produ(cid:272)t"s pri(cid:272)e due to shipping and transport alone they have to. Apple not the first ones to invent the mp3, but introduced itunes that was organized, pretty, and worked only for apple products.
