BUS-K 201 Lecture Notes - Lecture 7: Customer Relationship Management, Lead Generation, Enterprise Application Integration
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7 notes: formally defined, standardized processes, that involve day-to- day decisions, support operational and structural managerial decisions, returns, placing orders, purchasing raw materials. Dynamic: flexible, informal, and adaptive processes that involve strategic decisions and activities, usually requires human judgement, support strategic and less structured managerial decisions, whether to ope(cid:374) a (cid:374)e(cid:449) store, ho(cid:449) to sol(cid:448)e pro(cid:271)le(cid:373)s (cid:449)ith ex(cid:272)essi(cid:448)e retur(cid:374)s . Workgroup process: exists to enable workgroups to fulfil the charter, purpose, and goals of a group or department. Enterprise processes: span an organization and support activities in multiple departments. Inter-enterprise process: span two or more independent organizations. Process efficiency: measure the ratio of process outputs to inputs. Process effectiveness: measure how well a process achieves organizational strategy. Augmenting a human who is performing an activity. Problems with them: duplicated and inconsistent data, separated supporting applications, lack of integrated data due to disjoint systems. Integrate data into a single database and revise applications and business processes.
