ADV 260 Lecture Notes - Lecture 14: News Conference, Search Engine Optimization, Camera Angle
Document Summary
Adv 260 chapter 14: preparing materials for mass media. 70% of u. s adults follow local news. Search engine optimization (seo) to increase exposure inclusion of social media tags. Print and electronic news release are often accompanied by a photo . A media kit (press kit) is usually prepared for major events and new product launches. Give editors and reporters a variety or information and resources. Traditional media kit is a 9x12 folder with inside pockets. News feature about the product, organization or event photos. Bios on the spokesperson or chief executives. Digital media kit distributed via email, website, or flash drive. Most common format of media alert/media advising is short, bulleted items. Brief paragraph outlining the story idea or event. Contains information about the characteristics of a new product that serves as a quick reference for journalists. One-page, bulleted list summary that gives the basic facts about the organization or company.
