COM 31800 Lecture Notes - Lecture 8: Cognitive Dissonance, Impression Management, Social Judgment Theory
5 Feb 2019
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Document Summary
Inducing hypocrisy can cause cognitive dissonance: dissonance can change behavior, ex. Self-monitoring: degree to which you observe and regulate your behavior in a social context. Measures the extent to which you consciously employ impression management strategies in social interactions. Scale assesses the degree to which you manipulate the nonverbal signals that you send to others and the degree to which you adjust your behavior to situational demands. Research shows that some people work harder at managing their public images than do others. High self monitors are more responsive to social cues: more likely to adjust appearance and behavior, more likely to conform to social norms. Low self monitors are more likely to do their own thing : less sensitive to social cues, can come across as clueless or insensitive. High self-monitors: more responsive to acceptance, social rewards. When expecting social rewards looking good (ex. Same effect isn"t seen with lsms: more responsive to image-based advertising.
