04:189:102 Lecture Notes - Lecture 22: P. T. Barnum, Total Communication, Culture Industry
20 Nov 2018
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Document Summary
Public relations refers to the total communication strategy used by a person or organization and the intention is to influence the audience to adopt a certain point of view. Pr- an important player in culture industries, advertising, media, etc. The culture industry is made up of organizations and institutions that work like factories to produce a standardized and uncritical understanding of our world. How fixed is the message being sent through pr and advertising and what is the point of it. The time it takes for the message to be understood. Pr usually indirect because they go through other types of medias. Advertising direct in things like commercials and ads. Pr usually to promote a certain message. Press agents & the rise of publicity. Type of pr communication involving various media messages to spread information about a person, issue or policy. A. phineas taylor barnum and his greatest show on earth.
