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Class Notes for BUS 363
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BUS 363 Lecture Notes - Lecture 18: Experience Curve Effects, Pricing Strategies, Brand Equity
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BUS 363 Lecture Notes - Lecture 16: Brand Equity, Market Failure
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BUS 363 Lecture Notes - Lecture 15: Arm And Hammer
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BUS 363 Lecture Notes - Lecture 14: Brand Architecture, Prestige Brands
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BUS 363 Lecture Notes - Lecture 17: Brooks Brothers
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BUS 363 Lecture Notes - Lecture 13: Personality Test, Perceptual Mapping
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BUS 363 Lecture 11: Consumer and trade promotions
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BUS 363 Lecture Notes - Lecture 12: Mastercard, Kikkoman, Brand Equity
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BUS 363 Lecture Notes - Lecture 10: Brand Equity
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BUS 363 Lecture Notes - Lecture 9: Losing Grip, Brand Equity, Mantra
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SBU
BUS 363 Lecture 7: Chapter 5 PowerPoint Notes
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BUS 363 Lecture Notes - Lecture 4: Brand Awareness
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BUS 363 Lecture Notes - Lecture 6: Brand Equity, Target Market
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BUS 363 Lecture Notes - Lecture 6: Fast Food Restaurant, Microsoft Powerpoint
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BUS 363 Lecture Notes - Lecture 5: Brand Equity, Normative Social Influence, Rolex
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BUS 363 Lecture 4: Lecture 4 - Chapter 4
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BUS 363 Lecture Notes - Lecture 3: Psychographic, Brand Equity, Brand Awareness
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BUS 363 Lecture Notes - Lecture 2: Brand Equity, Straddle, Marketing Effectiveness
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Textbook Notes for BUS 363
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