BUS 363 Lecture Notes - Lecture 6: Fast Food Restaurant, Microsoft Powerpoint

• School: Stony Brook University
• Department: Business Management
• Course: BUS 363
• Professor: Camille Abbruscato

Document Summary

What are the top five words that come to mind when you think of mcdonalds (should take less than 30 sec) How well do the following words describe mcdonalds? (1= not at all, 5 = very much) How well do the following traits describe mcdonald"s (1= not at all, 5 = very much): sincere, exciting, competent, sophisticated, rugged, peaceful, passionate. Does mcdonald"s give you a feeling of (1=not at all, 5 = very much) If mcdonald"s came to life as a person, what type of person would s/he be? (this should take less than 30 sec) If mcdonald"s came to life as a person and was at a party with you, what would s/he say to you? (should take less than 30s) This is the one brand of fast-food restaurant i would most prefer to visit. If mcdonald"s were not an option, it would make little difference to me if i had to eat elsewhere.