6600:205 Lecture Notes - Lecture 8: Web Portal, Root Mean Square
16 Nov 2017
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Document Summary
Marketing chapter 7 business to business marketing. B2b marketing refers to the process of buying and selling good or services to be used in the production of other goods and services, for consumption by the buying organization and/or resale by wholesalers and retailers. Most visible types of b2b transactions are those where manufacturers and service providers sell to other businesses. But, resellers, institutions, and governments may also be involved. Manufacturers buy raw materials, components, and parts that allow them to make and market their own goods and ancillary services. Are marketing intermediaries that resell manufactured products without signi cantly altering their form. Wholesalers and distributors buy products and sell them to retailers, then retailers in turn resell those products to the ultimate consumer. Such as hospitals, educational organizations, and religious organizations also purchase all kinds of goods and services. The central government is one of the largest purchasers of goods and services.
