MKTG 423 Lecture Notes - Lecture 4: Search Engine Marketing, Search Engine Optimization, Sterling Silver
Document Summary
What comes up after you search something. Ads that pop up on top bc its paid for content. Process of affecting the online visibility of a website or a web page in a web search engine"s unpaid results. Right side text ads no longer exist. Google indexes websites on the internet with spiders . Searches begin with search terms, which relate to millions of possible pages. Then ranking algorithm kicks in based on. Do keywords appear in url, title, mid-text. Optimize the content and structure of the pages on a site to maximize their relevance to given searches and to improve quality signals to the search engines. Improving the popularity of the website on the internet to acquire better search engine rating. Look for websites that are related to the searched word. You want to be on top (deemed as relevant) Words in urls weigh heavily in the calculation of relevance. Your target keyword should be in your url.
