ADV 150 Lecture Notes - Lecture 1: Eiffel Tower, Chrysler Building, Nuclear Family
3 Sep 2016
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Document Summary
A person, company or organization (entity) who has ideas or information to s. Author - ad industry people who create messages. c takes on different meaning when on a cub"s hat. Messages contain info or meaning sender wants to convey. Senders want people to think or feel things when they send symbols or image. Symbols can contain things you don"t even know about. The arrow in fedex, the g face in goodwill. Advertisers target audiences hoping they interpret messages as intended. Background, experiences, perceptions, attitudes and values brought to comm by communicators. Everything you bring to the table to interpret. Everyone has experience in varying degrees in some things and not others. comunicated. If you don"t follow sports, you won"t understand sports refer. Ad industry people try to expand foe to find common ground with audiences. No overlap in foe (field of experience) creates noise. Communication back to receiver or out to others mily mmunication situation ers.
