COMM 122 Lecture Notes - Lecture 19: Freemium, Entertainment Tonight, Crowdfunding
9 Nov 2018
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Financing models of continuous media products: continuous media good, media goods which are produced, sold, and consumed consistently or permanently, financial model, subscription or advertising, examples: This aspect of the business is called deficit financing. In 2015, the cost of producing a drama was million per episode: can profit from two markets. License fees from original licensor (60% to 70% of production cost) License fees from secondary markets (international, broadcast syndication, digital distribution, retransmission fees, etc. : secondary markets, studios and networks sell rights to their shows in a combination of secondary markets to recoup remaining costs and earn profits. Ex: local station, other networks and streaming services: syndication deals: Different arrangements for retransmission of shows; second windows or markets for original content. Syndication programming used to sell packages of up to 80 shows. Independent networks as well: source of local programming, program sources for local stations, network, syndication. Off network (seinfeld, everybody loves raymond, family guy,
