COMM 122 Lecture 9: October 8th

• School: UMASS-Amherst
• Department: Communication
• Course: COMM 122
• Professor: Michael Morgan

Document Summary

Tell us what we need; set the agenda, we never question the legitimacy of fast food. Commercial tv: 25% of time, 100% of income. Percentage of revenue from advertising is decreasing as local stations get other sources of revenue. Broadcast networks -> 26973 compensation -> affiliates (local stations) Broadcast networks