JMC 1100 Lecture Notes - Lecture 32: Cultural Literacy, Media Literacy, Marshall Mcluhan
9 Dec 2017
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3 eras of communication history: mcluhan distinguishes the communication history based on primary medium that we used or we use to communicate with others. The tribal age: absence of a written alphabet or system of writing, acoustic, oral, and sound communication. Therefore, ears were the primary organ of this age. There was a sensory balance sight, smell, touch, taste were also important. Sound information is processed all-at-once, non-linearly: communication was limited by time, location, and memory. The print age: written and visual communication (was available after the invention of the printing press in. By translating sound (tribal age) into words (print age), the eyes become the primary organ of this age. Written information is processed linearly and privately (e. g. , we must read words from left to right in order to correctly process the information, and we can read words at our room privately)
