MKTG141 Chapter Chapter 1, the Role of Social Media Marketing MKTG141: Chapter_1_the_Role_of_Social_Media_Marking
Document Summary
Instead come up with a strategy and your objectives. Social media marketing refers to the process of gaining website traffic or attention through social media. Paid media describes traditional print and broadcast media, which is now joined by paid advertising on social media. Important to use multiple platforms: wom is the most important relation to social media, especially if it is positive. Social media myth #1 social media is just a fad: social media has continued to grow in every form. It works because humans are social by nature: making web-based communication more efficient. Social media myth #2 social media is just for the young: older users are becoming more and more popular (50-60 years is growing rapidly), the youngest generation is the largest population of users. Social media myth #3 there is no return on smm: requires careful planning, careful execution, consistent monitoring, the discipline to analyze and gain business insights from the data.
