🏷️ LIMITED TIME OFFER: GET 20% OFF GRADE+ YEARLY SUBSCRIPTION →
Log in
HomeStudy Guides420,000CA160,000

ADMS 2200 Midterm: compiled-notes-for-midterm2

30 views72 pages
campcvc
16 Mar 2022
School
York University
Department
Administrative Studies
Course
ADMS 2200
Professor

For unlimited access to Study Guides, a Grade+ subscription is required.

azurewolf695 and 38026 others unlocked
ADMS 2200 Full Course Notes
17
ADMS 2200 Full Course Notes
Verified Note
17 documents

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers

Related Documents

ADMS 2200 Lecture Notes - Lecture 1: Channel (Communications), History Of Marketing, Sustainable Products
chocolateguinea-pig439
ADMS 2200
Final Exam
Study Guide
ADMS 2200 Study Guide - Final Guide: Customer Service, Industrial Revolution, Relationship Marketing
byzantiumrhinoceros265
ADMS 2200
Final Exam
Study Guide
ADMS 2200 Study Guide - Final Guide: Customer Relationship Management, Customer Satisfaction, Internal Communications
orchidherring520

Related Questions

Does marketing create value for customers and shareholders?

Which of the following statements regarding direct marketing is most accurate?
 
a)Many customers believe direct marketing saves time, is entertaining, and offers privacy.
 
b)Direct selling provides less customer service than direct response marketing.
 
c)Although direct marketing usually saves customers time, it does not usually save customers money.
 
d)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.
 
e)Although direct marketing can save consumers time and money, the process is labor-intensive and not very much fun.

1.

CRM is used by companies that want to:
 

a.

track customers through their site.

b.

design marketing campaigns.

c.

re-design the website.

d.

improve customer service.

e.

all of the above

2.

The primary goal of CRM is:
 

a.

marketing

b.

sales

c.

service

d.

personalization

e.

all of the above

3.

The first phase in CRM is:
 

a.

acquire new customers.

b.

enhance the profitability of existing customers.

c.

data capture.

d.

retain existing customers.

e.

issuing passwords

4.

Central depositories that are used to organize, store, analyze, and report upon data for decision-making purposes are known as:
 

a.

data marts.

b.

CRM applications.

c.

relational database systems.

d.

data warehouses.

e.

log files.

5.

The key functional areas of focus for CRM are:
 

a.

marketing, sales, and service.

b.

technology, business processes, and human resources.

c.

intranet, extranet, and internet.

d.

marketing, business processes, and service.

e.

marketing, internet, and intranet.