MIS 301 Study Guide - Midterm Guide: Kodak, Multiple Choice, Viral Marketing
Document Summary
Spring 2022 mis 301 exam study guide version one. This study guide is to facilitate your review for exam 1. Chapters 2, 4, 5, 6, 8, 9, 10, 11, 13, 14, 16. Multiple choice questions 3 points each. Open response questions ( ll in the text) assorted values. Intensity of rivalry among existing competitors threat of new entrants threat of substitute goods or services bargaining power of buyers bargaining power of suppliers: bargaining power i. ii. The internet can create models that strengthen the bargaining power of suppliers i: changes the impact one industry may not impact other industries in the same way. True for auto sales and jewelry where the internet creates price transparency and leads to information asymmetry. How can companies leverage social media to build a brand inexpensively: leveraging the enthusiasm of consumers to promote a product or service b.
