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Family is one of the ________ factors that influence consumer behavior.

A) regional

B) social

C) personal

D) psychological

E) business

 

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Divya Singh
Divya SinghLv10
1 Apr 2021
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Related questions

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketers’ focus on a product rather than on the needs of the market.

2. _____ companies do not try to persuade consumers to buy what the firm has already produced, but rather to produce only products that they know they can sell, thereby satisfying consumers’ needs and turning them into loyal customers.

3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.

4. In the case of situational influences, this relates to the situation in which or the occasion on which the product will be used, e.g., special occasion or everyday use.

5. In the case of situational influences, this relates to the fact if we are in a store, point-of-purchase displays could influence us to buy something. We could also make unplanned purchases because we remembered something from seeing the brand while we are in the store.

6. This discipline on which consumer researchers draw focuses on society and large groups in society such as family and social class.

7. This discipline on which consumer researchers draw focuses on cultures and differences among cultures.

8. These are temporary circumstances that affect consumer purchase decisions.

9. In the case of situational influences, this refers to the fact that the person and the occasion for which we are buying something influence our purchase decisions.

10. According to the simple model of consumer decision making, reference groups, family, social class, culture, and subculture are among the _____ on buyer behavior.

11. According to the simple model of consumer decision making, motivation, personality trait, perception, and attitudes are among the _____ on buyer behavior.

12. According to the simple model of consumer decision making, advertising, buzz agents, customized messages, social media, and word-of-mouth are examples of ____.

13. This discipline on which consumer researchers draw focuses on behavior in small groups and helps consumer researchers to understand issues such as opinion leadership, diffusion of innovations, and communication.

14. In the case of situational influences, ______ are consumer mood states or physiological state (for example, hunger, thirst) that influence consumer decision-making.

15. The selection of one or more segments by a marketer to serve.

16. Developing a distinct image for a brand in the mind of consumers.

17. This is an effort by a marketer to change the existing perception that consumers have of a brand.

19. ___ segmentation involves segmenting based on variables such as urban, rural, suburb, state, cities, counties, and regions.

20. ____ segmentation is based on variables such as consumers’ lifestyles as indicated by their activities, interests, and opinions.

21. This criterion for effective targeting says that marketers should have some way of deciding which consumers fall into which segments.

22. This criterion for effective targeting says that marketers should be able to reach segments with appropriate media and distribution channels.

23. This is the most popular segmentation system combining lifestyles and values of consumers.

24. This household segmentation model is based on a combination of geographic and demographic information and the principle that “Birds of a feather flock together.”

25. ______ is defined as “sending consumers personalized and prompt offers and promotional messages designed to reach the right consumers and deliver to them highly relevant messages at the right time and more accurately than when using conventional segmentation techniques.”

Terms

A. Positioning

B. Accessibility

C. Anthropology

D. Situational influences

E. Consumption situation

F. Task definition

G. Identification

H. Marketing-oriented

I. Targeting

J. Psychographic

K. Marketing myopia

L. PRIZM

M. Interactive and novel communication channels

N. Sociology

O. Demographic

P. Purchase situation

Q. Behavioral targeting

R. Antecedent states

S. Communication sources

T. Geographic

U. Sociocultural influences

V. VALS

W. Psychological influences

X. Social psychology

Y. Repositioning

  1. Which of the following exerts the most influence on a consumer’sbuying decisions?

      A.

    Social class
      B.

    Gender
      C.

    Reference groups
      D.

    Ethnicity

QUESTION 58

  1. Opinion leaders are:

      A.

    wealthy, highly-educated individuals.
      B.

    usually the same individuals for all social classes.
      C.

    people who influence others.
      D.

    experts on high-involvement goods.

QUESTION 59

  1. _____ is a process whereby a consumer notices certain stimuliand ignores others.

      A.

    Stimulus generalization
      B.

    Selective exposure
      C.

    Cognitive dissonance
      D.

    Selective retention

 

QUESTION 60

  1. A product bought to satisfy an individual’s personal wants orneeds is a ________ product.

      A.

    retail
      B.

    business
      C.

    consumer
      D.

    distributor

QUESTION 61

  1. 61. Starbucks partnered with Barnes and Nobles bookstores in1993 to provide in-house coffee shops, benefiting both retailers.What kind of partnership does it represent?61. Starbucks partneredwith Barnes and Nobles bookstores in 1993 to provide in-housecoffee shops, benefiting both retailers. What kind of partnershipdoes it represent?

      A.

    . Collaboration
      B.

    Strategic alliance
      C.

    Commitment
      D.

    Trust

QUESTION 62

  1. The producers, resellers, governments, and institutions arecategories of customers of a _________ market.

      A.

    primary
      B.

    secondary
      C.

    business
      D.

    consumer

QUESTION 63

  1. ABC Textiles, Inc. manufactures cloth and buys the chemical dyesfor its use from XYZ Chemical, Inc., in turn buys uniform materialfor its employees from ABC Textiles, Inc. This scenario highlightsa specific business practice known as _______.

      A.

    reciprocity
      B.

    trust
      C.

    reselling
      D.

    relationship commitment

Which of the following is a social factor that influences consumer buying​ behavior?

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