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25 Jun 2019

the amount of a good that buyers are willing and able to purchase at a given price

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Tod Thiel
Tod ThielLv2
26 Jun 2019
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Related questions

Potential buyers within a market segment should be
Ā 
a) similar to those from different segments.
b) familiar with the product but not yet brand loyal customers.
c) similar in terms of the advertising media used.
d) cannibalized from competitors' customers.
e) able to provide significant product synergies.

The best segmentation approach is the one that:

a) makes it easiest to reach the segment

b) recognizes the different needs of buyers among different segments

c) recognizes similarities of needs of potential buyers within a segment

d) is the simplest and least costly in assigning potential buyers to segments

e) maximizes the opportunity for future profit and ROE

The pitfalls of a differentiation strategy include

A. trying to differentiate on the basis of attributes or features that are easily copied.

B. choosing to differentiate on the basis of attributes that buyers do not perceive as valuable or worth paying for.

C. trying to charge too high a price premium for the differentiating features.

D. being timid and not striving to open up meaningful gaps in quality or service or performance features relative to the products of rivals.

E.All of these

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