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11 Dec 2019
One of the difficulties associated with using advertising as part of a marketer’s IMC efforts is:
a) breaking through the clutter of other messages targeted for the same audience.
b) it is generally more expensive than personal selling.
c) It only works when communicating to the most gullible consumers.
d) government regulations have significantly decreased allowable noncommercial speech.
One of the difficulties associated with using advertising as part of a marketer’s IMC efforts is:
a) breaking through the clutter of other messages targeted for the same audience.
b) it is generally more expensive than personal selling.
c) It only works when communicating to the most gullible consumers.
d) government regulations have significantly decreased allowable noncommercial speech.
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