MKT 100 Lecture Notes - Jared Diamond, Perforce Software, System Dynamics

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Brynn Winegard

Document Summary

Marketing is the business discipline responsible for product innovation and the diffusion of innovation processes that satisfies customers and creates profits, capital and prosperity. The history of civilization is the history of trading and trading is marketing. The modern marketer must have both process thinking and political skills. In order to survive in a market a product needs to have quality and price variance across the market, few products and services are the best buy most are not. Marketing has gotten a bad reputation from advertising that promotes a product to be greater then it actually is. ex medication advertisements like diet pills and wrinkle creams. Although the u. s. is leading with an economy worth 14 trill, asia is now where all the cation is growing 6-12% a year over the last decade. Section 2 the history of trading and wealth creation.