MDSD02H3 Lecture Notes - Ctv Television Network, Rogers Communications, Shaw Communications
Document Summary
Are print, radio, television, and other communication technologies. The word mass implies that the media reach many people. Most of the electronic media are creatures of the twentieth century the first commercial television broadcasts date from the 1920s. Causes of media growth the rise of the mass media can be explained by three main factors one religious, one political, and one economic: 1000 years the printed book enables the widespread diffusion and exchange of ideas it contributed to the renaissance and to the rise of modern science. 3. capitalist industrialization the third major force stimulating the growth of the mass media was capitalist industrialization. Modern industries required a literate and numerate workforce. Moreover, the mass media turned out to be a major source of profit in their own right the sources of the mass media are deeply embedded in the religious, political, and economic needs of our society.
