PSYB30H3 Lecture 3: Week 3

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Overview of week 3 lectures: part i. Overview of part i: early behaviorism & learning, bandura"s theory of social learning. Behaviorism rises as a response to psychoanalysis. The appealing thing about the behaviorist approach is parsimony. Cr: watson applied pavlovian techniques to a 9-month old child (little albert) to demonstrate that a complex emotional response (fear) could be learned through the principles of classical conditioning. Much of behaviorist"s tradition can be traced back to watson. His important observation was that there are stimuli in the world that reflexively produce responses in organisms; referred to these stimuli as unconditioned stimuli . An unconditioned stimulus (ucs) is any event that automatically brings about a particular response; this response is referred to as a unconditioned response (ucr) . Ex: puff of air to the eye: puff of air = ucs b/c is has an automatic association with a ucr (will automatically blink) These responses occur without any prior exposure to the stimulus.

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