GGR252H1 Lecture Notes - Distance Decay, The Home Depot, Geomarketing
Document Summary
Need @ least 100 thousand people: including those in the area and those who commute into the area (communal linkages) Smaller downtown in comparison to suburban because suburban is larger than downtown (diverse) Low income in a u shape (note: transportation presented like highways and railways plus rivers) Mapping done through asking for postal code/credit card. Gravity: attracts people downtown (from long distances) Clustered pattern surrounding stores even distance decayed people will pass intervening opportunities. Brown field: industrialization land use shifted from urban to outside changing it to a big box place. Some abnormalities, some customers far away come in but primarily distance decay: areas are close by but not going to home depot: not residential areas (ex. offices/factories) but generate some revenue. If people commute far away to work close to home depot than they"ll go but home depot will record their far away postal code: customer spotting by getting license plate but only gives province.
