MKT 100 Lecture : module 2

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Finlayson

Document Summary

Analyzing competition: no competition - single supplier of product, oligopolistic competition. Many suppliers offering a variety of products, each of which: perfect competition, lots of product/service differentiation b/ rivals & price competition. Service reports on the current success stories, mistakes, competitive advantages and disadvantages of a competitor. Module 2: market orientation: new tech = biggest driver of change in channels of distribution, radio play top 20 = increase record sales = competitive pirated music. Major canadian marketing laws hostile attitude toward the legal/political environment that is generalized into a hostile attitude toward public policy is unreasonable = leads to marketing tactics that frustrate intent of the law = disaster. Marketing planning: market analysis, strategic plan, implementation or action plan and budget statements. www. notesolution. com. Satisficing decisions and avoid making big mistakes = cannot make optimal d/ and methods they use to process information.