Question

One key feature of the value of a strong brand is that 

 

 

A. it can protect the firm from the competition.

 

B. it no longer needs to be supported by advertising and promotion.

 

C. if it becomes a generic name, the brand is worth even more.

 

D. it cannot be successfully imitated by a retailer's own brand.

 

E. competitors will typically abandon a sector altogether rather than compete.