BU121 Lecture Notes - Shaving Cream, Business Model Canvas, Online Chat
Document Summary
Top hat monocle: read case/case analysis content in lab manual. Biz models: how you intend to make money with your idea turning your idea into a profitable business or sustainable not-for-profit. Building a biz plan simply around an idea is not enough. Gel analysis by don debelak (in lab manual)- great customers, easy sales, long life. The objective is to find-tune your idea so that it delivers all the gel factors and you"ll be able to develop a better business model and write a great business plan. These factors branch out into subfactors and other criteria (copy slide)- memorize broken-down gel table! Desired levels for all factors likely don"t happen for businesses. Ideally, there should be many opps for repeat sales if not, how do you compensate?minimizing sales support customers should perceive that the price is low relative to value; Entry points: ways that they can buy from you using exlusive distributorship should only be done for a.
