MKTG 2030 Chapter Notes -Mennen, Attention Economy, Threadless
Document Summary
Value benefits a customer receives from buying and using a good/service in relation to the costs and sacrifices of buying and using it. Marketing is all around us we position ourselves for a job interview, we are on the market after a breakup, some undergo plastic surgery to improve their product image, etc. All marketers are real people who make decisions that affect themselves, their companies, and very often affect thousands of consumers. Marketing an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is the process of achieving individual and organizational objectives by creating superior customer value for one or more target markets w/ a sustainable strategy. Marketing is all about creating and delivering value, and doing this for all parties involves an exchange.
