MKTG 2030 Lecture Notes - Lecture 8: Green Marketing, Price Gouging, Purchasing Manager
Document Summary
Value the benefits a customer receives from buying and using a good or service in relation to the costs and sacrifices of buying and using it. You have market value as a person: you have qualities that set you apart from others and abilities other people want and need. Marketing an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is all about creating and delivering value and doing this for all parties involved in an exchange. The process of achieving individual and organizational objectives by creating superior customer value for one or more target markets with sustainable strategy. Customer value what the customer gets in the purchase, use, and ownership of a product relative to the costs and sacrifices incurred.
