PSY320H1 Chapter Notes -Cognitive Dissonance, Group Dynamics, Reconsideration Of A Motion
26 Feb 2013
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An overall evaluation of an object that is based on cognitive, affective, and behavioral information. Anything that can be evaluated along a dimension of favourability can be conceptualized as an attitude object; anything that is liked or disliked. Two most significant figures were thurstone and likert, who developed equal appearing interval and likert scales. Demonstrated that attitudes can be quantifiably measured. Early researches also considered the degree to which attitudes influence behaviour. Researches in social psychology influenced by real world events (ex. atrocities of wwii study of conformity, power, and group dynamics) The study of attitudes gained momentum in an attempt to tackle social concerns. : development of authoritarian attitudes (the social psychological basis of anti-semitic attitudes) Attempts to understand the dynamics of persuasion. : how individuals respond to persuasive messages when and how attitudes are most likely to change. Convergent approach: started with a particular phenomenon that needed explanation. Treated the receiver of the persuasive message as passive.
