FSN 232 Study Guide - Diana Vreeland, Mccord Museum, Tina Turner
8 Apr 2013
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Worked at fairweather in retail was really good. Started with just pr ; now a lot of services full service agency. With new clients, its never cookie cutter approach, need to fully understand what they want and build a relationships. Advertising: you pay for your product or service to be featured; pr: other ppl want to feature isn"t just media. She is a no bs girl gives it to you straight. Its important for her to keep her clients and give the best she can. If you ever do something wrong, eg lose a client ask for feedback! Why brands come to us: extension of their brands, ambassadors, strong relationships, passionate and dedicated, results-focused, high tough, creativity and ideas, reporting, polish. You must stand out and have a point of view. I"ll know who i am when i know who im not no one needs you until you make yourself valuable.
