PERLS304 Lecture Notes - Sports Game, Sex In Advertising, Polysemy

• School: University of Alberta
• Department: Physical Education, Recreation and Leisure Studies
• Course: PERLS304
• Professor: Sean Ryan

Document Summary

Mscc: mscc is so pervasive is it that we can never escape it, we actually have a civic duty to try and understand media sport. Due to it being so powerful and pervasive in our culture we should understand it. Media sport: we are all part of the culture, whether we like it or not, anytime we advocate a sports team, we are part of it, mscc does a lot of association with a wrongful act. Think habs, and you get certain songs and aspects of culture which revolve around the habs) Reading media sport: all media sport texts are made, they are produced and consumed, consumption isn"t limited to the intention of the producer. Interpretation of these texts can be made that are unexpected or planned for or hoped for: three aspects to media sport: production, text audience. Afghanistan joined the international cricket council in 2001 while under.