FILM 240 Lecture Notes - Lecture 4: P. T. Barnum, Pizza Pizza, Chevrolet Tahoe
29 Apr 2013
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Document Summary
They must communicate a clear message that resonates with the brand"s values with the different publics (slide). Designing and executing communication strategy for how they"re going to get a message out to reach various internal and external publics across various platforms. Same brand values, slightly altered messages to fit your target public. Pizza pizza did sponsored a survey and sent their findings to journalists for press release (33% love pizza best) Bosch sponsored a survey that indicated that washing dishes causes household arguments (40% fight over dishes). Hoping that this relatable press release would resonate with a journalist somewhere. Social media news releases: organizes links to event landing pages, hash tags, high resolution photos, pre-made. Tweets to quote, links to social media platforms, newsworthy pitch telling you what"s happens. Reporter ready media kits make it easy for journalists to cover a story. They include photos, backgrounders, fact sheets, pull-quotes, charts/statistics, story ideas, expert source lists.
