Management and Organizational Studies 3322F/G Chapter Notes - Chapter 9: Japanese House Of Councillors National Proportional Representation Block, Product Placement, Brand Equity
Document Summary
Pr are on often misunderstood form of marketing communications. The term often conjures up negative images of a company trying to cover something up or trying to put its own spin on a situation. Of course with all the news coverage companies receive, there is some truth to such perceptions. But pr can have a very positive impact on a brand or company"s performance and are responsible for communicating all kinds of positive information. All messages from whatever discipline must work together to give the consumer a unified message many. Pr experts believe pr should be at the forefront of the communications mix. With social media platforms pr ca more from earned media (traditional press coverage they still desire) to shared media (where consumers interact and exchange info they find with others) Pr is now taking off as its own profession. Orgs are now using new job titles such as strategists and connecters to reflect how things are changing.