SOC 202 Lecture Notes - Antonio Gramsci, Cultural Capital, Louis Althusser
17 Sep 2013
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Culture as folk culture - created by the people. Culture as mass culture - mediated to large audiences. Culture as mass consumption - what we buy, listen to, and eat. Culture as the everyday - what we do. We are not passive: he believed the audience had the ability to think for themselves. The communication and interpretation of cultural messages involves acceptance and consent. Force/violence (batons: use of ideology in major civil institutions. (thoughts or ways of thinking of the media) Thus, hegemony is subordinate groups accept to be dominated by dominators. Defining the popular as what makes profit (box office scores) What cultural texts do: call out to emotions and identities; thus creating connections with us. Conditioning (the creation of subjects: recommends how we should behave, what we should like and value. Culture is class and capital: a look at bourdieu (1984) Cultural tastes: class as a determining factor. Determines the choices of consumption that we make.
