MKT 504 Lecture : MKT 504 Ch 10
8 Jan 2014
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Document Summary
Before you are interviewed you are an unproved resource. Anytime you engage into an interview make it sounds as if you are having a regular conversation with a friend. The hiring manager they are deciding whether you are the right fit for this job (this is the interview process) Use body language to build confidence to represent your corporation. Show liability (being able to rely on and being the right person to count on by meeting deadline. Example: specific about your skill (have stories to prove your analytical skills) Competition is not a problem or an issue be able to differentiate. The 4 p"s are controllable factors the competition is not a controllable factor. Be able to articulate value in other words what do you bring. Slide 10-3: being more conscious about spending money (decisions go up, sales cycles longer takes longer to get money, keep your focus on clients business. Have a purpose in meeting with the interviewer.
