MKT 400 Lecture : Lecture #3 + Other notes
5 Feb 2012
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Document Summary
The merchants of cool hunting for cool video: by discovering cool , you force cool to move onto the next thing. The merchants of cool the mtv machine video. Video: nicholas christakis: the hidden influence of social networks. Networks have value, they are a kind of social capital. Pencil vs. diamond comparison: both made of carbon atoms, but the atoms are interconnected differently, the darkness vs. clearness, and softness vs. hardness does not reside in the carbon atom, but in interconnection of the atoms. Groups of people - ties between people make the whole greater than the sum of its individual people. Super-organism - the collective must be studied, have properties that cannot be understood by studying the individual. Benefits of a connected life outweigh the costs. The people you choose to surround yourself with, undoubtedly have a great impact on your perspective, your decisions, and your consumer behaviour.
