COMM 1101 Study Guide - Midterm Guide: Adwords, Narrowcasting, Roland Barthes

• School: Carleton University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Chris Russill

Document Summary

Representation: the use of language and images to create meaning about the world around us (language) Sign: sign = signifier + signified; understand world through signs. Polysemy: many signs; the capacity a sign has to have multiple meanings. Signified: meaning of what is said, shown, or heard. Indeterminacy of representation: not determined in events, it depends on interpretation and context (polysemy); meaning not determined immediately. Denotation: the literal or explicit meaning of a sign. Connotation: all the historical, cultural, social meanings that are added to the literal meaning by the interpreter. Ideology: the broad but indispensable shared sets of values and beliefs through which individuals live out their complex relations in a range of social networks; media texts produced with ideologies. Structuralism: discover patterns/structures that shape texts and genres, tries to uncover how a media text is structured. Charles sanders pierce: studied signs and their use in media analysis. Roland barthes: contributed to semiotics, came up with structuralism (assignment 1)