GGR252H1 Lecture Notes - Census Geographic Units Of Canada, Geomarketing, Distance Decay
Document Summary
Marketing: how to best reach the consumers of goods and services. Marketing geography: how to locate to best reach the consumers of goods and services. Accessibility and proximity are reasons such why people choose which shopping malls to go to. Geographers make maps for visual patterns (snows study of cholera households in. Distance decay-the further away it is, the fewer the observations or cholera deaths. Census tracts- basic building block that canada uses. Other areas are functionally part of the central city because of the movement of people from the suburbs to downtown. Postal codes are unique than addresses because they are unique. Cluster patterns are important to figuring out patterns. Disincentive nature of distance/ friction of distance.
