FILM 240 Lecture Notes - Search Engine Marketing, List Of Facebook Features, Out-Of-Home Advertising
18 Nov 2012
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Ubiquitous and ambient marketing messages (and ad blindness: advertising saturation (ad clutter) Have to ignore, or you would be distracted all the time: branded environment around us. Hard to get people to look at your ad unless you do outdoor ads. Everywhere all the time, all around us (e. g. kitkat bench: 84% of millennials say they don t notice ads on social sites. Don t look at ad on facebook, twitter, youtube: 40% (geny) to 45% (general adult population) say ads affect purchases. New expectations of relevancy: desire ads that are more relevant. Search engine marketing: changing expectations, delivering relevant and timely ads, search engine advertising (ads on the side of google search result pages) Delivering ads to you depending on what you want. Personalized: based on what you are doing online at that moment. Gatorade buys spots in ea games (branded courts and players) Obama ad in auto racing games (target a new demographic of voters)
