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a) Perception is important to Organisations because behaviour is based on our perception of reality, not on reality itself. Discuss the above statement and indicate your understanding of Person Perception. [5 marks]

b) Based on the model of person perception, explain how people form perceptions of others, by discussing the key components that influence a person’s perception. [10 marks]

c) Do you think it pays to apologize in a business setting even if you did not do something wrong? Explain. [5 marks]

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