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Study Guides for MKT2608 at Edith Cowan University

Consumer Behaviour

MKT2608 Study Guide - Final Guide: Elaboration Likelihood Model, Model Car, Johnny Weissmuller

E i g h t Persuasion Readings Attitude Change and Interactive Communications in your textbook Objectives At the conclusion of this module you should be able to: describe the process by which attitudes are changed; understa...

Marketing, Tourism and Leisure
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