Study Guides (256,147)
CA (124,565)
Concordia (1,875)
COMM (405)
COMM 222 (45)
Study Guide

[COMM 222] - Midterm Exam Guide - Ultimate 85 pages long Study Guide!

85 Pages

Course Code
COMM 222
Karim Boulos

This preview shows pages 1-4. Sign up to view the full 85 pages of the document.

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
[COMM 222] Comprehensive Midterm Exam guide including any lecture notes, textbook notes and exam guides.find more resources at Learning - Learning: relatively permanent change in behaviour that occurs due to practice or experience - 4 primary categories of learning categories: • Practical skills: job-specific skills, knowledge, technical competence Intra-personal skills: skills within the mind e.g. problem solving, critical thinking, • risk-taking • Interpersonal skills: interactive skills e.g. communication, teamwork, conflict resolution • Cultural awareness: learning the social norms of organizations and understanding company foals, business operation and company expectations and priorities Operant Learning Theory - B.F. Skinner — 1930s, observed that rats learned to pull lever to obtain food - operant learning: subject learns to operate on the environment to achieve certain consequences - the behaviour is controlled by the consequences that follow it • e.g. if rats were shocked every time they pulled a lever, they would learn to avoid pulling it - Used to increase the probability of desired behaviours and to reduce/eliminate the probability of undesirable behaviours Reinforcement - most important consequence that influences behaviour is REINFORCEMENT • “the process by which stimuli strengthen behaviour” - positive reinforcement: the application of a stimulus that increases / maintains the probability of some behaviour • favourable decisions is added to the situation to reinforce that behaviour - negative reinforcement: the removal of a stimulus that increases / maintains the probability of behaviour ▯1 find more resources at
More Less
Unlock Document
Subscribers Only

Only pages 1-4 are available for preview. Some parts have been intentionally blurred.

Unlock Document
Subscribers Only
You're Reading a Preview

Unlock to view full version

Unlock Document
Subscribers Only

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.