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Study Guide

[COMM 222] - Final Exam Guide - Ultimate 120 pages long Study Guide!
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120 Pages
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Department
Commerce
Course Code
COMM 222
Professor
Karim Boulos

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Description
[COMM 222] Comprehensive Final Exam guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com Learning - Learning: relatively permanent change in behaviour that occurs due to practice or experience - 4 primary categories of learning categories: • Practical skills: job-specific skills, knowledge, technical competence Intra-personal skills: skills within the mind e.g. problem solving, critical thinking, • risk-taking • Interpersonal skills: interactive skills e.g. communication, teamwork, conflict resolution • Cultural awareness: learning the social norms of organizations and understanding company foals, business operation and company expectations and priorities Operant Learning Theory - B.F. Skinner — 1930s, observed that rats learned to pull lever to obtain food - operant learning: subject learns to operate on the environment to achieve certain consequences - the behaviour is controlled by the consequences that follow it • e.g. if rats were shocked every time they pulled a lever, they would learn to avoid pulling it - Used to increase the probability of desired behaviours and to reduce/eliminate the probability of undesirable behaviours Reinforcement - most important consequence that influences behaviour is REINFORCEMENT • “the process by which stimuli strengthen behaviour” - positive reinforcement: the application of a stimulus that increases / maintains the probability of some behaviour • favourable decisions is added to the situation to reinforce that behaviour - negative reinforcement: the removal of a stimulus that increases / maintains the probability of behaviour ▯1 find more resources at oneclass.com
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