MGCR 382 Study Guide - Midterm Guide: Geert Hofstede, Execution Unit, Franchising
1 Jul 2014
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Identify the five cultural dimensions identified by geert hofstede and describe them indicating their importance in international business. (spugt) Social orientation: person"s beliefs about the individual and the groups to which it belongs. International firms must be aware of the social orientation of a country. Power orientation: person"s beliefs about the appropriateness of power and authority. When negotiating, a firm needs to know where the power is orientated in order not to insult anyone. Uncertainty orientation: feeling people have towards uncertain and ambiguous situations. An international firm needs to know the uncertainty orientation of a country since some might not like change and might have strict hierarchies and rules. Goal orientation: manner in which people are motivated to work towards different goals. There is aggressive goal behavior, and passive goal behavior. International firms need to know a country"s goal orientation since some are more profit oriented and others put more efforts into societal concerns.
