COMMERCE 1BA3 Final: 13-Environment-Strategy-and-Technology-Pt.-2
10 Mar 2017
School
Department
Course
Professor
Document Summary
Is it possible to make the change ot the product or service you are offering. Change in strategies (be more of a wholesale) External sources of pressure bring changes in structure and strategy. Internal sources of pressure bring changes in structure and strategy. The important change is not the physical equipment, technology change, rather it"s what happens inside a person"s head (transition) Change is a personal journey in 3 stages (k. lewin) Organization makes decision to change its beliefs and what they value. Move from rigid assembly line to more flexible. How to hire, discipline, performance management, train, develop. Passing from one state or form to another. Lewin"s three-step model: unfreeze (the old normal) The recognition that some current state of affairs is unsatisfactory. Employee attitude surveys, customer surveys, and accounting data are often used to anticipate problems and initiate change before crises are reached: change, refreeze (the new normal)
