COMM 103 Study Guide - Final Guide: Market Segmentation, Gantt Chart, Supply Chain

• School: Queen's University
• Department: Commerce
• Course: COMM 103
• Professor: Gregory Libitz

Document Summary

Business structure: provides the controls and formal communication and responsibility framework that will guide the organization as it seeks to realize its strategy. Operations: actual processes employed to enable strategic outcomes to be actualized. Operations management: effective design, development and management of the processes, procedures and practices embedded within an organization"s business system for the purpose of achieving its strategic intent. Value maximization: maximizing the benefits (price/quality comparison) that an individual will realize as a result of using a product or service. Primary activities: specific activities through which the development and transformation of a product or service occur as it is produced and delivered to the marketplace. Support activities: areas not directly associated with actual production and delivery processes. It department: research and development and engineering departments, human resource management, finance, legal, accounting and environmental safety departments. Strategic intent operations management focus operations application focus. Process standardization: design and utilization of common platforms and common task sequencing.