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Final

COMM 132 Final: Marketing Flashcards Week 8
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Department
Commerce
Course
COMM 132
Professor
Laurence Ashworth
Semester
Winter

Description
cost-plus pricing pricing with a product focus product, costs, price, cost-plus pricing value, customers process value-based pricing pricing with a customer focus customers, value, value-based pricing price, costs, product process 1. distribution of WTP 2. cumulative distribution 3. inverse of cumulative WTP to Demand distribution Curve Process 4. switch the axises the value of a good reference price relative to the cost of comparable goods the price customers are willing to engage in exchange value exchange at; price normally pa
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