FSN 707 Study Guide - Midterm Guide: Psychographic, Descriptive Statistics, Informed Consent
6 Nov 2018
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Methodology: methodology is your approach (i. e. ethnography), methods are the way that you will collect your data (i. e. , participant observation) Secondary: primary research research you have conducted personally (surveys, focus groups, interviews, questionnaires, secondary research previously conducted research you have collected and used from another source (articles/books, the internet, news outlets) Demographics vs. psychographics: demographics gender, age, income, education; descriptive statistics, psychographics measure subjective information such as beliefs, opinions and interests; provides a designer with information about a target market"s opinions and preferences. Ethics: moral principles that govern a person"s behavior or the conducting of an activity, 7 ethnical principles, social values, scientific validity, faire subject selection, favorable risk-benefit ratio, respect for subjects. British; use a thesaurus to determine other terms; when you find a relevant journal article, check the bibliography: types of sources (scholarly and non-scholarly) books; journal articles; Literature": references use the apa style.
