MKT 100 Study Guide - Final Guide: Brand Loyalty, Brand Awareness

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

There"s more to the product than just its physical characterisics or its basic service funcion. Core customer value: the basic problem-solving beneits that consumers are seeking. Associated services: aka augmented product, includes the non-physical atributes of the product such as warranies, inancing, service, support. Consider the types of products that is designed and being sold because it impacts how it is promoted, priced and distributed. Consumer products: products and services used by people for their personal use. Specialty products/services: products and services that customers show a strong preference that they will expend considerable efort to search for the best suppliers. Shopping products/services: products and services such as furniture, apparel, fragrances, appliances and travel alternaives, that consumers will spend a fair amount of ime comparing alternaives. Convenience products/services: products and services that consumers are not willing to spend any efort to evaluate prior to purchase.